{
  "generated_at": "2026-05-07",
  "status": "draft_no_send",
  "positioning": "Supplier keeps running the business; ZalaStack handles opportunity watching, bid/no-bid screening, paperwork control, response packaging, and deadline management.",
  "red_lines": [
    "No supplier, buyer, or portal is contacted from this file without explicit approval.",
    "Supplier remains vendor/respondent of record unless ZalaStack has a real written fulfillment agreement before quote submission.",
    "No hidden commissions, fake experience, fake references, or unsupported capacity claims.",
    "Do not represent two competing suppliers on the same opportunity."
  ],
  "plays": [
    {
      "id": "play-cbe-musical-instruments",
      "priority": "outreach_now",
      "lane": "supplier_match_channel_support",
      "opportunity_match": {
        "buyer": "Calgary Board of Education",
        "title": "Musical Instruments",
        "references": [
          "AB-2026-03511",
          "2026RFQ000421"
        ],
        "deadline": "2026-05-20 14:00 MT"
      },
      "sellable_offer": "Bid Readiness Review plus pricing workbook support for one qualified instrument supplier.",
      "suggested_price": "$750 screen; $2,000-$3,500 response/pricing support if they proceed.",
      "next_action": "Pick one supplier, send a specific opportunity flag, and sell the screen before any workbook/pricing work.",
      "outreach_angle": "CBE has a large school-instrument RFQ with many line items and school delivery requirements. Supplier may have the product access but not the time to decode the portal and workbook.",
      "caution": "Do not quote as ZalaStack unless a supplier agreement, delivery obligation, warranty handling, and final pricing authority are in writing before submission.",
      "supplier_targets": [
        {
          "company": "St. John's Music",
          "city": "Calgary",
          "website": "https://www.stjohnsmusic.com/content/locations",
          "contact_url": "https://www.stjohnsmusic.com/content/locations",
          "public_evidence": "Public locations page references Calgary, band rental programs, repairs, financing, and music education programs.",
          "source_url": "https://www.stjohnsmusic.com/content/locations"
        },
        {
          "company": "Long & McQuade",
          "city": "Calgary",
          "contact_email": "calgarynorth@long-mcquade.com",
          "website": "https://www.long-mcquade.com/",
          "contact_url": "https://www.long-mcquade.com/",
          "public_evidence": "Public business listing describes Calgary instrument sales, rentals, financing, service departments, and broad instrument/product selection.",
          "source_url": "https://www.allbiz.ca/long-mcquade-musical-instruments_990-587-794-3195"
        },
        {
          "company": "Sak's Music",
          "city": "Calgary",
          "website": "https://www.saksmusic.ca/",
          "contact_url": "https://www.saksmusic.ca/",
          "public_evidence": "Public site describes a Calgary music school/store carrying instruments, accessories, and special orders.",
          "source_url": "https://www.saksmusic.ca/"
        }
      ]
    },
    {
      "id": "play-cbe-photography-equipment",
      "priority": "outreach_now",
      "lane": "supplier_match_channel_support",
      "opportunity_match": {
        "buyer": "Calgary Board of Education",
        "title": "Photography Equipment",
        "references": [
          "2026RFQ000422"
        ],
        "deadline": "2026-05-20 14:00 MDT"
      },
      "sellable_offer": "Bid Readiness Review plus line-item pricing support for a photo/video equipment supplier.",
      "suggested_price": "$500-$750 screen; $1,500-$2,500 submission support if requirements are straightforward.",
      "next_action": "Flag the RFQ to one photo/video supplier and ask if they want the plain-English screen.",
      "outreach_angle": "School-board photo/video equipment RFQs are easy to miss and can be won by suppliers who already stock or source the right gear.",
      "caution": "Supplier must own model/SKU accuracy, warranty, delivery, substitutions, and final pricing.",
      "supplier_targets": [
        {
          "company": "The Camera Store",
          "city": "Calgary",
          "contact_email": "contact@thecamerastore.com",
          "website": "https://thecamerastore.com/",
          "contact_url": "https://thecamerastore.com/pages/contact-us",
          "public_evidence": "Public contact page lists Calgary address, phone, and email; public listings describe a full-line photographic equipment dealer.",
          "source_url": "https://thecamerastore.com/pages/contact-us"
        },
        {
          "company": "Vistek",
          "city": "Calgary / Edmonton",
          "contact_email": "calgaryrentals@vistek.ca",
          "website": "https://www.vistek.ca/",
          "contact_url": "https://www.vistek.ca/rentals/contact",
          "public_evidence": "Public site references Calgary store activity and photo/video equipment; rentals contact page describes outfitting photo/video solutions.",
          "source_url": "https://www.vistek.ca/rentals/contact"
        }
      ]
    },
    {
      "id": "play-cbe-custodial-equipment",
      "priority": "outreach_now",
      "lane": "supplier_match_channel_support",
      "opportunity_match": {
        "buyer": "Calgary Board of Education",
        "title": "Internal & External Custodial Equipment",
        "references": [
          "2026RFP000410"
        ],
        "deadline": "2026-05-19 14:00 MDT"
      },
      "sellable_offer": "Bid Readiness Review and response package support for one commercial cleaning equipment supplier.",
      "suggested_price": "$750 screen; $2,000-$3,500 response support due deadline and equipment/service details.",
      "next_action": "Send a specific note to one Calgary equipment supplier; this is one of the strongest near-term plays.",
      "outreach_angle": "CBE needs custodial equipment; local suppliers may already sell/service the equipment but may not be watching Bonfire daily.",
      "caution": "Supplier must verify brands/models, service obligations, warranty, delivery, and any mandatory forms before pricing.",
      "supplier_targets": [
        {
          "company": "Prowest Cleaning Supplies",
          "city": "Calgary",
          "website": "https://prowestsupplies.ca/pages/about-us",
          "contact_url": "https://prowestsupplies.ca/pages/about-us",
          "public_evidence": "Public page describes Calgary commercial cleaning supply, equipment, sourcing, and repair since 1993.",
          "source_url": "https://prowestsupplies.ca/pages/about-us"
        },
        {
          "company": "VS PRO",
          "city": "Calgary / Airdrie",
          "contact_email": "info@vspro.com",
          "website": "https://vspro.ca/",
          "contact_url": "https://vspro.ca/",
          "public_evidence": "Public site describes professional-grade cleaning equipment across Canada/USA and authorized dealer status for major brands.",
          "source_url": "https://vspro.ca/"
        },
        {
          "company": "CleanPro Supplies",
          "city": "Calgary",
          "contact_email": "sales@cleanprosupplies.ca",
          "website": "https://cleanprosupplies.ca/pages/services",
          "contact_url": "https://cleanprosupplies.ca/pages/services",
          "public_evidence": "Public services page lists commercial cleaning equipment repair, maintenance, warranty support, and Calgary contact details.",
          "source_url": "https://cleanprosupplies.ca/pages/services"
        },
        {
          "company": "Enterprise Paper",
          "city": "Calgary / Edmonton",
          "website": "https://calgary.enterprisepaper.com/Category/ZZZJAN/Janitorial-Supplies/",
          "contact_url": "https://calgary.enterprisepaper.com/Category/ZZZJAN/Janitorial-Supplies/",
          "public_evidence": "Public page describes janitorial supplies, cleaning equipment, and Alberta distribution coverage including Calgary, Edmonton, Red Deer, Lethbridge, and Medicine Hat.",
          "source_url": "https://calgary.enterprisepaper.com/Category/ZZZJAN/Janitorial-Supplies/"
        }
      ]
    },
    {
      "id": "play-leduc-document-scanner",
      "priority": "outreach_now",
      "lane": "quick_rfq_support",
      "opportunity_match": {
        "buyer": "City of Leduc",
        "title": "Request for Quotations for Document Scanner",
        "references": [
          "2026-RFQ-CM-036"
        ],
        "deadline": "2026-05-14 14:00 MDT"
      },
      "sellable_offer": "Fast RFQ screen and quote-package support for an office equipment dealer.",
      "suggested_price": "$350-$500 rush screen; $1,000-$1,500 if the supplier wants package support.",
      "next_action": "Contact office equipment dealers in Central Alberta; deadline is close, so pitch a fast screen.",
      "outreach_angle": "Simple goods RFQs can be quick money if the supplier has stock/channel access and needs help with compliance/submission details.",
      "caution": "Do not become reseller of record unless model availability, warranty, delivery, taxes, and payment timing are clear.",
      "supplier_targets": [
        {
          "company": "CIP Office Technology",
          "city": "Calgary / Central Alberta",
          "contact_email": "info@gocip.com",
          "website": "https://gocip.com/",
          "contact_url": "https://gocip.com/",
          "public_evidence": "Public site describes MFP, copier, imaging, communication, and collaboration solutions since 1981.",
          "source_url": "https://gocip.com/"
        },
        {
          "company": "innov8 Digital Solutions",
          "city": "Red Deer / Alberta",
          "website": "https://www.shopreddeer.com/innov8digitalsolutions/?useFullSite=1",
          "contact_url": "https://www.shopreddeer.com/innov8digitalsolutions/?useFullSite=1",
          "public_evidence": "Public listing describes office equipment brands including Canon, Sharp, and Lexmark with Alberta/BC locations.",
          "source_url": "https://www.shopreddeer.com/innov8digitalsolutions/?useFullSite=1"
        },
        {
          "company": "Printer World International",
          "city": "Red Deer",
          "website": "https://business.reddeerchamber.com/members/member/printer-world-international-red-deer-570",
          "contact_url": "https://business.reddeerchamber.com/members/member/printer-world-international-red-deer-570",
          "public_evidence": "Public Chamber listing places Printer World in office furniture/equipment sales and services in Red Deer.",
          "source_url": "https://business.reddeerchamber.com/members/member/printer-world-international-red-deer-570"
        }
      ]
    },
    {
      "id": "play-southern-alberta-cleaning-services",
      "priority": "screen_first",
      "lane": "local_service_provider_support",
      "opportunity_match": {
        "buyer": "Medicine Hat / Lethbridge municipal buyers",
        "title": "Cleaning and Custodial Service Contracts",
        "references": [
          "CMH26-79",
          "CMH26-77",
          "CMH26-78",
          "COL-26-062"
        ],
        "deadline": "2026-05-19 to 2026-05-27"
      },
      "sellable_offer": "Clustered opportunity screen for commercial cleaners in Southern Alberta.",
      "suggested_price": "$500-$750 screen for one posting; $1,500+ for response support; $500-$1,000/month monitoring if they want all cleaning opportunities.",
      "next_action": "Pitch this as a cluster: multiple public cleaning opportunities are open in Southern Alberta right now.",
      "outreach_angle": "Cleaning operators can do the work, but public facility contracts are buried in portals and filled with insurance/WCB/schedule requirements.",
      "caution": "Provider must have commercial capacity, insurance, references, staffing, scheduling, and pricing discipline.",
      "supplier_targets": [
        {
          "company": "M Service Cleaners",
          "city": "Medicine Hat / Southern Alberta",
          "website": "https://www.mservicecleaners.ca/",
          "contact_url": "https://www.mservicecleaners.ca/",
          "public_evidence": "Public site describes janitorial services for commercial and residential properties in Medicine Hat and Southern Alberta, and says licensed, insured, and bonded.",
          "source_url": "https://www.mservicecleaners.ca/"
        },
        {
          "company": "Medicine Hat Janitorial Service",
          "city": "Medicine Hat",
          "website": "https://mhjs.ca/",
          "contact_url": "https://mhjs.ca/",
          "public_evidence": "Public site describes full-service residential and commercial cleaning in Medicine Hat for more than 20 years.",
          "source_url": "https://mhjs.ca/"
        },
        {
          "company": "Advantage Cleaning",
          "city": "Medicine Hat",
          "contact_email": "advantagecleaningmedhat@gmail.com",
          "website": "https://www.advantagecleaning.ca/",
          "contact_url": "https://www.advantagecleaning.ca/",
          "public_evidence": "Public site describes commercial spaces, industrial facilities, schools, offices, janitorial services, floor care, and Medicine Hat service area.",
          "source_url": "https://www.advantagecleaning.ca/"
        },
        {
          "company": "LEADER Professional Cleaning",
          "city": "Lethbridge",
          "website": "https://leadercleaning.ca/",
          "contact_url": "https://leadercleaning.ca/",
          "public_evidence": "Public site describes Lethbridge/Southern Alberta commercial cleaning, government facilities, multi-building management, and floor maintenance.",
          "source_url": "https://leadercleaning.ca/"
        },
        {
          "company": "CleanCol",
          "city": "Lethbridge",
          "website": "https://www.cleancolltd.com/",
          "contact_url": "https://www.cleancolltd.com/",
          "public_evidence": "Public site describes reliable commercial cleaning professionals serving Lethbridge and nearby area.",
          "source_url": "https://www.cleancolltd.com/"
        }
      ]
    },
    {
      "id": "play-signage-advertising",
      "priority": "screen_first",
      "lane": "partner_led_fulfillment_or_support",
      "opportunity_match": {
        "buyer": "Okotoks / Cochrane / Westlock municipal buyers",
        "title": "Digital Signage, Transit Fleet Advertising, and Freestanding Sign Opportunities",
        "references": [
          "26-107",
          "RFP-ToC-2026-61",
          "Mountie Park Freestanding Sign"
        ],
        "deadline": "2026-05-11 to 2026-05-27"
      },
      "sellable_offer": "Opportunity screen plus partner-led quote package for signage/ad suppliers.",
      "suggested_price": "$500-$750 screen; $1,500-$3,500 partner-led response support.",
      "next_action": "Use signage opportunities as a supplier-partner lane. ZalaStack can coordinate paperwork; sign shop owns fabrication/install.",
      "outreach_angle": "Multiple small municipal signage/advertising opportunities are open; sign shops may not monitor every town portal.",
      "caution": "For physical signs, partner must own permits, site work, installation, warranty, measurements, engineering if needed, and safety.",
      "supplier_targets": [
        {
          "company": "Cadenza",
          "city": "Central Alberta",
          "website": "https://cadenzatech.ca/",
          "contact_url": "https://cadenzatech.ca/",
          "public_evidence": "Public site describes managed IT and digital signage for rural Alberta, with municipal/rural focus.",
          "source_url": "https://cadenzatech.ca/"
        },
        {
          "company": "CivicSigns.ca",
          "city": "Alberta / Saskatchewan",
          "website": "https://civicsigns.ca/",
          "contact_url": "https://civicsigns.ca/",
          "public_evidence": "Public site describes municipal sign installation, repair, documentation, and regional coverage across Saskatchewan and Alberta.",
          "source_url": "https://civicsigns.ca/"
        }
      ]
    },
    {
      "id": "play-furniture-supply-install",
      "priority": "screen_first",
      "lane": "supplier_match_channel_support",
      "opportunity_match": {
        "buyer": "Medicine Hat / Edmonton Public School Board",
        "title": "Furniture Supply, Delivery, Installation, and School Furniture Roster",
        "references": [
          "CMH26-33",
          "RFPQ-0316-2026"
        ],
        "deadline": "2026-05-19"
      },
      "sellable_offer": "Bid Readiness Review for furniture dealers/installers with delivery/install checklist.",
      "suggested_price": "$750 screen; $2,000-$3,500+ support if the supplier wants response assembly.",
      "next_action": "Contact furniture dealers/installers with public-sector installation experience.",
      "outreach_angle": "Furniture opportunities often require product, delivery, install, warranty, and references. That is exactly where a checklist-driven bid room helps.",
      "caution": "Supplier must own product substitutions, freight, assembly, site safety, installation labour, warranty, and final pricing.",
      "supplier_targets": [
        {
          "company": "RGO",
          "city": "Alberta",
          "website": "https://www.rgo.ca/furniture/",
          "contact_url": "https://www.rgo.ca/furniture/",
          "public_evidence": "Public page describes RGO as Alberta's largest commercial office provider with end-to-end support and manufacturer-trained installation.",
          "source_url": "https://www.rgo.ca/furniture/"
        },
        {
          "company": "Gunnar Office Furnishings",
          "city": "Alberta",
          "website": "https://www.gunnar.ca/",
          "contact_url": "https://www.gunnar.ca/",
          "public_evidence": "Public site describes a long-standing Alberta office furnishings business beginning in 1979.",
          "source_url": "https://www.gunnar.ca/"
        },
        {
          "company": "CSS Office Solutions",
          "city": "Alberta",
          "website": "https://cssoffice.com/office-furniture-installations/",
          "contact_url": "https://cssoffice.com/office-furniture-installations/",
          "public_evidence": "Public page describes office furniture installations and public library projects across Alberta.",
          "source_url": "https://cssoffice.com/office-furniture-installations/"
        },
        {
          "company": "Versatile Office Solutions",
          "city": "Alberta",
          "website": "https://versatilesolutions.ca/",
          "contact_url": "https://versatilesolutions.ca/",
          "public_evidence": "Public site describes modular office furniture delivery, assembly, reconfiguration, and commercial moves across Alberta.",
          "source_url": "https://versatilesolutions.ca/"
        }
      ]
    },
    {
      "id": "play-parkland-safety-training",
      "priority": "screen_first",
      "lane": "local_service_provider_support",
      "opportunity_match": {
        "buyer": "Parkland County",
        "title": "Health and Safety Training Services",
        "references": [
          "SQ2602320ES",
          "RFSQ No. SQ2602320ES"
        ],
        "deadline": "2026-06-05 14:00 MDT"
      },
      "sellable_offer": "Bid Readiness Review and response support for qualified safety training providers.",
      "suggested_price": "$750 screen; $2,000-$3,500+ response package due RFSQ complexity.",
      "next_action": "Pitch safety firms with COR/SECOR/training credentials; this has enough runway for a paid screen.",
      "outreach_angle": "Safety firms can often train, but RFSQs still require careful credentials, course lists, references, and compliance packaging.",
      "caution": "Do not write unsupported credentials. Provider must approve course scope, instructors, certifications, and references.",
      "supplier_targets": [
        {
          "company": "VERUS Safety",
          "city": "Edmonton / Alberta",
          "contact_email": "info@verussafety.ca",
          "website": "https://verussafety.ca/",
          "contact_url": "https://verussafety.ca/",
          "public_evidence": "Public site describes Alberta health and safety consulting, auditing, COR/SECOR support, online safety training, and contractor pre-qualification support.",
          "source_url": "https://verussafety.ca/"
        },
        {
          "company": "COR Solutions",
          "city": "Calgary / Alberta",
          "contact_email": "info@corsolutions.ca",
          "website": "https://www.corsolutions.ca/",
          "contact_url": "https://www.corsolutions.ca/",
          "public_evidence": "Public site describes COR/SECOR certification, pre-qualification support, and 300+ online safety courses across Alberta and other provinces.",
          "source_url": "https://www.corsolutions.ca/"
        },
        {
          "company": "Pencor Safety Consulting",
          "city": "Edmonton area / Alberta",
          "contact_email": "cam@pencor.ca",
          "website": "https://pencor.ca/",
          "contact_url": "https://pencor.ca/",
          "public_evidence": "Public site describes safety consulting, auditing, COR/SECOR, safety program development, and safety training across Alberta.",
          "source_url": "https://pencor.ca/"
        },
        {
          "company": "Rhino Safety Training",
          "city": "Red Deer / Alberta",
          "website": "https://rhinotraining.ca/",
          "contact_url": "https://rhinotraining.ca/",
          "public_evidence": "Public site describes safety training, consulting, and field safety services from Red Deer with instructor network across Alberta and BC.",
          "source_url": "https://rhinotraining.ca/"
        }
      ]
    },
    {
      "id": "play-local-consulting-direct-or-partner",
      "priority": "screen_first",
      "lane": "direct_or_partner_consulting",
      "opportunity_match": {
        "buyer": "Town of Olds / Town of Banff / Town of Canmore",
        "title": "Business Support, Digital Marketing, Operational Review, and Winter Strategy RFPs",
        "references": [
          "Olds Business Support Services Consultant",
          "Olds Digital Marketing Services Consultant",
          "Banff 2026-826-01",
          "Canmore Winter Town Strategy"
        ],
        "deadline": "2026-05-08 to 2026-05-29"
      },
      "sellable_offer": "Internal go/no-go screen for whether ZalaStack should pursue directly, partner with a consultant, or sell bid support to a qualified consultancy.",
      "suggested_price": "$0 internal screen; $750 partner readiness screen; $2,000-$5,000 proposal support if a partner is selected.",
      "next_action": "Review public documents and decide whether ZalaStack can credibly prime, partner, or only support another consultant.",
      "outreach_angle": "These are not product-supply bids. They are strategy, operations, business support, and marketing RFPs where ZalaStack may have a direct or partner-led lane.",
      "caution": "Do not claim municipal consulting experience that ZalaStack does not have. If mandatory references are weak, use a partner or no-bid.",
      "supplier_targets": [
        {
          "company": "ZalaStack direct pursuit screen",
          "city": "Alberta",
          "website": "https://zalastack.com",
          "contact_url": "https://zalastack.com",
          "public_evidence": "Internal candidate only. Requires go/no-go review against mandatory experience, references, insurance, and delivery capacity before any buyer-facing action.",
          "source_url": "https://zalastack-opportunity-desk.pages.dev"
        },
        {
          "company": "Local consultant partner to be identified",
          "city": "Alberta",
          "website": "",
          "contact_url": "",
          "public_evidence": "Use if ZalaStack needs municipal operations, recreation facility, emergency management, or tourism strategy credentials.",
          "source_url": ""
        }
      ]
    },
    {
      "id": "play-rmwb-av-infrastructure",
      "priority": "outreach_now",
      "lane": "supplier_match_channel_support",
      "opportunity_match": {
        "buyer": "Regional Municipality of Wood Buffalo",
        "title": "2026 Audio Visual Infrastructure - Equipment Supply and Installation",
        "references": [
          "RFP-2026-1302"
        ],
        "deadline": "2026-05-21 14:00 MDT"
      },
      "sellable_offer": "Bid Readiness Review and response-package support for an AV integrator with municipal/public-space installation capability.",
      "suggested_price": "$750 screen; $2,000-$3,500+ response support if supplier proceeds.",
      "next_action": "Pitch one Alberta AV integrator with public/commercial installation capability.",
      "outreach_angle": "RMWB has an active AV infrastructure supply/install RFP; AV integrators can likely deliver the work but may miss the municipal portal and paperwork.",
      "caution": "Integrator must own design assumptions, equipment availability, installation labour, warranty, safety, site access, and final pricing.",
      "supplier_targets": [
        {
          "company": "Northway Technologies",
          "city": "Fort McMurray",
          "website": "https://www.northwaytech.ca/",
          "contact_url": "https://www.northwaytech.ca/",
          "public_evidence": "Public site positions Northway as Wood Buffalo's audio visual solution for audio, video, lighting integration, automation, and control.",
          "source_url": "https://www.northwaytech.ca/"
        },
        {
          "company": "Cine Audio Visual",
          "city": "Edmonton / Calgary",
          "website": "https://www.cineav.com/",
          "contact_url": "https://www.cineav.com/",
          "public_evidence": "Public site describes an Alberta audio-visual supplier with rentals, sales, integration, and Edmonton/Calgary service.",
          "source_url": "https://www.cineav.com/"
        },
        {
          "company": "Evolution AV Edmonton",
          "city": "Edmonton / Northern Alberta",
          "website": "https://www.evolutionav.ca/edmonton-audio-visual",
          "contact_url": "https://www.evolutionav.ca/edmonton-audio-visual",
          "public_evidence": "Public page describes AV design, installation, and support for public and private sector spaces across Edmonton and Northern Alberta.",
          "source_url": "https://www.evolutionav.ca/edmonton-audio-visual"
        },
        {
          "company": "Seminar Techs",
          "city": "Edmonton / Alberta",
          "contact_email": "robert@seminartechs.com",
          "website": "https://www.seminartechs.com/",
          "contact_url": "https://www.seminartechs.com/",
          "public_evidence": "Public site describes Edmonton-based AV support, rentals, livestreaming, and Alberta-wide service for corporate events and meetings.",
          "source_url": "https://www.seminartechs.com/"
        },
        {
          "company": "ARSENALFX",
          "city": "Fort McMurray",
          "website": "https://arsenalfx.ca/",
          "contact_url": "https://arsenalfx.ca/",
          "public_evidence": "Public site describes Fort McMurray-owned AV equipment and event furnishings for the Wood Buffalo region.",
          "source_url": "https://arsenalfx.ca/"
        }
      ]
    },
    {
      "id": "play-brand-digital-communications",
      "priority": "screen_first",
      "lane": "agency_bid_support",
      "opportunity_match": {
        "buyer": "NorQuest College / City of St. Albert / Town of Olds",
        "title": "Brand Strategy, Digital Marketing, and Resident Communications Opportunities",
        "references": [
          "RFP-00102",
          "NOI-2026-0055",
          "Olds Digital Marketing Services Consultant"
        ],
        "deadline": "2026-05-08 to 2026-05-14"
      },
      "sellable_offer": "Bid screen and proposal support for agencies that can do the creative/communications work but do not monitor procurement portals.",
      "suggested_price": "$500-$750 screen; $1,500-$3,500 proposal support if agency proceeds.",
      "next_action": "Use as a fast agency-support wedge. Do not overpromise direct ZalaStack delivery unless the mandatory experience fits.",
      "outreach_angle": "Brand and communications agencies may have the portfolio but not the procurement muscle or portal monitoring habit.",
      "caution": "Agency must own portfolio claims, references, creative process, staffing, pricing, and public-sector suitability.",
      "supplier_targets": [
        {
          "company": "ZGM",
          "city": "Edmonton / Calgary",
          "website": "https://zgm.ca/services/public-relations/",
          "contact_url": "https://zgm.ca/contact/",
          "public_evidence": "Public page says ZGM is based in Edmonton and understands Alberta business and public sectors, with public/stakeholder engagement and communications services.",
          "source_url": "https://zgm.ca/services/public-relations/"
        },
        {
          "company": "Alchemy Communications",
          "city": "Calgary / Alberta",
          "website": "https://www.alchemycommunications.ca/",
          "contact_url": "https://www.alchemycommunications.ca/",
          "public_evidence": "Public site describes strategic communications, nonprofit/public-sector support, marketing, PR, branding, and community engagement.",
          "source_url": "https://www.alchemycommunications.ca/"
        },
        {
          "company": "Urban Jungle",
          "city": "Edmonton",
          "website": "https://urbanjungle.ca/",
          "contact_url": "https://urbanjungle.ca/",
          "public_evidence": "Public site describes Edmonton brand strategy and branding services focused on long-term brand strength.",
          "source_url": "https://urbanjungle.ca/"
        },
        {
          "company": "ev+AGENCY",
          "city": "Edmonton",
          "website": "https://evhq.ca/marketing-agency/",
          "contact_url": "https://evhq.ca/contact/",
          "public_evidence": "Public site describes an Edmonton marketing agency with brand identity, strategic marketing campaigns, and creative services.",
          "source_url": "https://evhq.ca/marketing-agency/"
        },
        {
          "company": "Worthington PR & Story",
          "city": "Calgary",
          "website": "https://worthingtonpr.com/",
          "contact_url": "https://worthingtonpr.com/contact/",
          "public_evidence": "Public site describes Calgary PR, communications, brand strategy, digital marketing, social media, and issues/crisis management.",
          "source_url": "https://worthingtonpr.com/"
        }
      ]
    }
  ]
}
